New research report: Target future wealth for future growth

To capture and cultivate the high-net-worth clients of tomorrow, advisors need to expand their base to include younger investors.

Over the next two decades, roughly $84 trillion in assets will change hands from one generation to the next.* The greatest wealth transfer in U.S. history will generate a lot of highly attractive clients for financial advisors.

In April 2023, Arizent and Financial Planning – in partnership with Nuveen – surveyed wealth management professionals to better understand how financial advisors are preparing to address this unprecedented transfer of wealth. The results identify the degree to which wealth managers are courting the next generation of high-net-worth clients, employing wealth transfer strategies, and following best practices for connecting with the people who will inherit substantial assets in the coming decade.

• Client acquisition is a high priority, but many advisors aren’t targeting the high-net-worth clients of tomorrow
• Unprecedented generational wealth transfer makes this a critical time to target wealth inheritors
• With the right tools, advisors of any size can employ an effective wealth transfer strategy