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Advisor education

Gain powerful insight from business valuations

James Bergeron
Managing Director, Advisor Education
Valuations Hero
Listen to this insight
~ 8 minutes long

Enhance your business now and set the stage for a successful transition

To you and your family, your business may be priceless. But do you know what it’s actually worth?

Most business owners have a general sense of their company’s value — informed by years of industry experience, market awareness and knowledge of competitors. That instinct is useful, but is not a substitute for a professional business valuation. Relying on informal estimates alone can leave you underprepared when the time comes to transition out of the business.

A formal business valuation doesn’t have to wait until a sale or other transition is imminent. In fact, the earlier you obtain one, the more power you have to shape the transition outcome.

Start early

Getting a valuation well before any transition provides the time needed to act on what you learn. The earlier you know what your business is truly worth, the better positioned you are to strengthen value drivers, address weaknesses, and influence how your transition unfolds.

A professional valuation shines a light on the factors that matter most to potential buyers or successors, including issues that may take years to address:

 

Align your valuation strategy with your transition goals

How you plan to exit your business matters to your valuation strategy.

 

Think of valuations as a roadmap, not a one-time event

A single valuation is a snapshot. A series of well-timed valuations becomes a roadmap — one that tracks your progress and equips you to make well-informed decisions at every stage.

 

Timing Step Purpose
As early as possible Initial valuation Establish a baseline; identify value drivers and risks to address
After a significant business shift or at a key lifecycle milestone Follow-up valuation(s) Confirm that value-building efforts are working and aligned with your goals
Prior to a sale or transfer Pre-transition valuation Confirm current market value and inform final structuring decisions

 

Use your valuation to make smarter business decisions

A credible, current valuation isn’t just preparation for an exit — it’s a practical tool for ongoing decision-making:

 

Armed with a solid valuation, you can model the financial outcomes of different paths — an outright sale, a partial ownership transfer, a succession plan — and make choices grounded in real numbers rather than assumptions.

Choose the right valuation approach for your business

The three primary valuation methodologies generally align with specific business types and have distinct tax implications.

 

Valuation approach Bases value on Best suited for Tax considerations
Income Earnings the business generates, typically through capitalization of earnings or discounted cash flow Service-based businesses where the primary asset is the revenue stream itself Valuations may be structured to reflect lower sustainable income, potentially reducing the taxable value of a transfer
Asset Fair market value of tangible and intangible assets, net of liabilities Businesses that buy and sell products or hold significant physical assets, such as manufacturing or real estate May support strategies like minority interest discounts or discounts for lack of marketability when transferring partial ownership to family members
Market Recent sale prices of comparable businesses in the same industry Service or product businesses being sold to a third-party buyer Tax implications depend on how the transaction is ultimately structured — asset sale versus stock sale

 

To determine which approach may be most appropriate for your business, consider the following questions:

 

Keep in mind that using a combination of two or more approaches often produces a more accurate and defensible valuation than relying on any single choice.

Build the right team around you

When engaging a valuation professional, look for someone who holds a recognized credential in business valuation, has experience in your industry, adheres to accepted valuation standards, and operates without conflicts of interest.

Your financial advisor can help you identify a well-qualified valuation professional — and also serves an important role in planning your transition. With a deep understanding of your financial situation, they can help you interpret the results of a valuation in the context of your broader goals, including your retirement income needs and estate plan, and translate the findings into a concrete action plan.

Get Started: Valuation checklist

 

The bottom line: start now, plan well, transition on your terms

Obtaining a valuation is not about preparing to sell. It’s about understanding where you stand so you can make better decisions, no matter how far away your transition may be.

If you haven’t yet gotten an initial valuation, now is the right time. If you have one but it’s more than a few years old, it may be worth revisiting. Business value changes, and so do your goals.

Talk to your financial advisor about where a business valuation fits into your transition plan — and what it might reveal about the future you’re working toward. The earlier that conversation happens, the more options you’ll have.

Please consult your financial professional for more information and guidance with your specific situation. For financial professionals, please contact Nuveen at 800-221-9271.

Download the article

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This material, along with the views and opinions expressed within, are for informational and educational purposes only as of the date of production/writing and may change without notice at any time based on numerous factors, such as market, economic or other conditions, legal and regulatory developments, additional risks and uncertainties and may not come to pass.

All information has been obtained from sources believed to be reliable, but its accuracy is not guaranteed. There is no representation or warranty (express or implied) as to the current accuracy, reliability or completeness of, nor liability for, decisions based on such information, and it should not be relied on as such.

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