Tara Giuliano

Tara Giuliano is the Chief Marketing Officer of Nuveen and a member of the Executive Management Team. She plays a central role in delivering the firm’s collective investment capabilities to clients around the world. Tara leads a global marketing and communication organization responsible for developing and executing Nuveen’s go-to-market strategy - focused on acquiring, retaining, and expanding client relationships while addressing complex investor needs. Her team is recognized for producing compelling investment stories that differentiate Nuveen in a competitive marketplace.

Tara spearheaded Nuveen’s 2025 enterprise brand refresh, anchored by the new tagline “invest like the future is watching.” The campaign elevated Nuveen’s brand by sharpening its purpose-driven narrative and reinforcing the firm’s commitment to reliability, access and foresight.

Before joining Nuveen in 2018, Tara held senior roles at UBS Asset Management as institutional global head of marketing and head of marketing for the Americas. She also served as director of asset management marketing at Morningstar and held marketing leadership roles at Allianz Global Corporate & Specialty and Nationwide.

Tara was recently named both Chicago America Marketing Association (AMA) and The Financial Communications Society (FCS) Marketer of the Year, adding to her track record as an award-winning CMO.

In addition to her marketing leadership, Tara is a mental-health champion, advocating for greater awareness of how financial stability and long-term wellbeing intersect with mental health. She has spoken publicly about the impact of personal family loss, using her experience to help reduce stigma and encourage employees and clients to seek support when facing financial or emotional strain.

Tara graduated cum laude with a B.S. in Business Administration from The Ohio State University and earned an M.A. in Communications from DePaul University. She serves on the Marketing Steering Committees for the Money Management Institute and the Investment Management Education Alliance and is a board member of the Chicago Children’s Museum.